People feel before they think. And if you’re not appealing to your audiences’ emotional side you’re missing out on a huge opportunity. An emotional approach is how you can separate yourself from your competition. (Don’t believe it? Think Apple computers, Geico or Macy’s.) We can help you find that sweet spot and build a customer-focused web site, email campaign or marketing effort around it. People decide by emotions then rationalize to justify whatever it is they want. That’s why we believe rationalization is more important than sex! Why? Because most people can’t get through one day without SOME kind of rationalization. Learn more about our approach to reaching your target audiences by visiting us at www.sevell.com .