Effective web design is crucial to any B2B marketing strategy. A compelling B2B website design and disciplined content marketing plan help nurture a lead from a general inquiry to a specific opportunity to a committed relationship. Not only does it allow a visitor to navigate your site intuitively and quickly—finding information in the least number of clicks—it encourages visitors to convert into valuable leads. Find out what Bop Design can do for your company, contact us to schedule a B2B web design consultation today.